Hi, I’m Mark Swain,

In today’s competitive banking and financial services industry, achieving revenue growth and increasing profitability is tougher than ever. Here are some of the challenges we’re facing:

– Many salespeople are struggling to meet their targets.
– New competitors are shaking up the industry.
– Tried-and-true sales methods no longer deliver the same results.

During my extensive career in banking and payment sales, I realised 
there was no comprehensive, step-by-step process to tackle these issues. 
So, I decided to create my own solution. I meticulously analysed 
everything I learned—what worked and what didn’t. Through trial and 
error, I developed a detailed, step-by-step process that led to my success in sales.

I call this process TRANSFORM.

From defining a compelling value proposition and targeting initial clients 
to managing the business won, the TRANSFORM sales program has helped generate over $10 billion in deal values. Here’s what TRANSFORM can do:

Win Corporate Business: Helps corporate banks and payment 
companies secure deals more efficiently.

Accelerate Revenue: Empowers companies selling into Financial 
Services to boost their revenues by ‘Thinking like a Banker’.

Our clients consistently see a return on investment (ROI) that is five times or more than their initial investment.

If you’d like to find out more or discuss working with me, please email mark@markswain.com.au

If you're looking for any of the following I can certainly help

Are you a corporate bank or payments company looking to win more  business? 

Do you have a technology product or service you want to sell more efficiently to the  financial services sector?

Are you concerned about being disrupted and losing market share in banking? 


Some of the organisations I have had the pleasure of working with

“We are a global bank with a long term Australian presence. Mark provided comprehensive and highly relevant training to our team of relationship coverage bankers providing excellent and readily applicable sales training techniques”


Managing Director, MUFG Australia

“The TRANSFORM sales process is easy to follow and delivers results”


Director, Equity Underwriters

“Our national sales team have been trained on the TRANSFORM sales process. The results have been very satisfactory”


Managing Director, Natural Power Solutions

”Mark has been able to share advanced negotiation ideas with us that help us better prepare for and win major corporate business opportunities”


CEO, OfficeHQ

“Mark has a diligent approach to successfully managing and winning complex transactions. If you want to improve your sales process I recommend you listen to what he has to say”


Head Of Cash Management Products Asia, MUFG

“I engaged Mark to run the programme for my Sales team. The course feedback was very positive and, more importantly, the attendees had very clearly grasped the concepts and also felt confident that they had a strong sales process which they could put in practice”


Senior Advisor Boston Consulting Group

“Mark’s TRANSFORM process can be applied to any sales process. He gives you detailed worksheets where you can plan your sales process and be successful”


CEO, Financial Mappers

“Mark is an outstanding salesperson with a deep understanding of the changes transforming the finance industry. He is high energy, focused and genuine – plus he delivers”


Associate Director, NSW Treasury

“The Thinking Like a Banker Training SWIFT completed with Mark on innovation and disruption was very interactive and conducted in a very positive attitude. The facilitation was excellent and supporting data and materials were great. Mark’s strong communication skills and ability to convey complex financial scenarios in a simplified way definitely gave our team members new perspectives and insights for business growth”


SWIFT Head of Oceania Region, APAC

“We had Sales Managers from ten MUFG markets trained on the TRANSFORM sales process. With the training, we noticed a change in staff selling behaviours, confidence & results”


Managing Director, MUFG Bank

Sales training for banking & finance professionals

Training Programs based on Mark Swain’s TRANSFORM Sales Methodology for Commercial Sales Professionals aiming to Win Big Transactions Faster.


Realise the revenue program




Accelerate sales Program


TRANSFORM Salesforce App


Markets Trained and expanding

Learn how To Win Big
Transactions Faster


Sales Process


Sales Modules

10$ Billion

Mandated Deals

$100 Million

Profits Won

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