Focus on the customer not on the sale

When I was in my twenties, I was just so desperate to be successful in sales. I did the most appointments, sent the most proposals and made the most calls.

I was focused intensely on achieving my sales targets and gaining sales.

But to be honest my customer meetings were average and my results were pretty poor.

It’s when I stopped focusing on the sale and started focusing on the customer and the sales process that my results changed.

Here are some tips to help you focus on the customer and increase your sales.

Educate customers on successfully navigating key trends in their industry.

Find ways to deliver real meaningful insights and value to prospective customers.

Share ideas to help customers become more successful and profitable.

Develop industry case studies and discuss what worked well and what could be improved.

Go out of your way to help and support customers especially during these challenging times.

Develop four or five key customer focus sales process steps before you issue any client proposals.

By focusing on the customer and not on the sale my sales results improved dramatically.

If you move from selling to serving, the customer buys at a time that feels right for them and it stops you doing unnecessary pushing and chasing.

Get your free sales planning template to assist you in focusing on the customer not on the sale see below.